Unboxing The Canadian Retail Landscape Post-Lockdown

As consumers return to the new normal, what can businesses expect from the Canadian shopper?

E-commerce is here to stay

While in-person shopping will rebound, 25% of Canadians plan to do more online shopping

Categories where online shopping is forecasted to have the largest shares

36% Consumer Electronics

35% Home Office Equipment

29% Sports/Fitness Equipment

Categories where in-store shopping is forecasted to have the largest shares

90% Groceries

85% Shoes

81% Household Supplies

Did You Know?

95.6% of fraudulent payment transactions are made when the card is not present – like in online transactions¹. Talk to your payment provider about ways you can reduce your risk.

What does it take to bring them back to stores?

In-store only sales and easy returns are key draws that can get your shoppers back in,but good health and safety measures are needed too.

56% In-Store Only Sales

53% No Hassle Returns

49% Masks

46% Limited Occupancy

41% In-Store Coupons

59% find out about new businesses through friends and family.

How They Want To Pay

Expect continued growth for mobile wallet payments. Canadian consumers report making just 5% of retail transactions using mobile wallets. But for Gen Z, mobile wallet use is more than 2x higher (11%) and Millennials aren’t far behind at 7%.

Cash only accounts for

16% of in-store payment

Chase Merchant Services

Canada Consumer Pulse Poll conducted online by AR&D on behalf of Chase

Merchant Services between April 30 and May 16, 2021. Sample size = 600

with a margin of error of +/- 4% at 95% confidence level.

Sample stratified by Gender, Age (Adults 18 and older), and Province.

1. According to Chase's Visa processing data, 2020